Content Marketing helps the companies or business for attracts the visitor and transform the visitors by giving him valuable content. Content marketing needs the fresh content because the google do not like the copied content. It only wanted the content that is fresh and also retain the visitors. Content Marketing is the need of everyone to helps the describe his service or product for retain the visitors.
This is the marketing that directly not involves in the business but it works for business. I is one of the powerful tool of your website to attract the visitors. As James O Brien of contently wrote on Mashable, "The idea central to content marketing is the brand that must give the valuable content to get a valuable in return . When your company leads the business you must have valuable content to your customers. once the business is identified , you will work on variety of formats, including news and E-books.